The Great Geezer Getaway Guys have received some nice publicity over the years. Highlights include a two-page color spread in AAA's regional magazine, TRAVELER; a feature story in the local Honda dealership's newsletter; and a lengthy radio interview on local public radio KNPR. We're not rampant publicity seekers, but we do appreciate the recognition nonetheless.
We obviously can't afford a fancy New York PR or ad agency (nor do we want one) and distractions continue to devour time and energies needed for us to inform the media of our unique story. That, we hope, will soon change.
We've been told that we have a legitimate story to share with others. This uniqueness is fueled by our special friendship and the staggering number of miles two Getaway Geezers in their seventies have logged on state highways, rural roads enduring countless construction zones and detours through nearly a dozen western states on our incredible Getaways over the last five years. We estimate our total mileage to date at 10,000+ and climbing!
Our current media focus includes sharing this new website locally, regionally and nationally to make our story available to outlets that see our adventures as unique enough to interest readers, listeners and viewers!
Regarding outflow, Larry has written some articles/backgrounder fact sheets for media distribution and will launch a renewed effort to distribute them to local and national outlets. One never knows how the media will react until a story is received by editors, news directors and assignment editors.
When media coverage opportunities drop onto our doorstep, it whets our appetite for more; it's a normal, confidence-strengthening occurrence.
Although Larry's career-long experiences have been in the journalism, public relations and marketing sectors, this, in itself, has not fostered new media conquests for the Getaway Geezers. All this could change -- for starters, via this new website! Efforts are still underway to gain media exosure and many fans have suggested that our adventures might be fodder for reality television. Ya never know.
Dave's contributions in this arena relate to his warm, charismatic personality and to career relationships in the retail arena. This is where he came in close, personal contact with customers and enjoyed 30-years as a front-end manager of a large liquor department of a drug store chain that underwent several ownership changes during those decades. It was a true storybook career that he enjoys sharing with anyone who will listen.
Some media exposure...
GGG 1 MAJOR STORY (AAA's regional magazine 'TRAVELER'. July/Aug. 2001 issue (below)
RADIO INTERVIEW (Las Vegas KNPR public radio -- click link below for live interview!)
An illustrated article in Findlay Honda's newsletter (below)
TEHACHAPI GETAWAY(editorial featurette. Oct. 13, 2013; see in Tehachapi photo gallery.